關於張老師

 

張麗卿老師,跨足於台灣化妝品產官學三界,耕耘化妝品學術教育已逾二十五年,化妝品專業書籍簡繁體著作近二十本。

 

1996年起,高度活躍於文字媒體。並在報章雜誌執筆化妝品衛教文章,受邀美容保養演講活動,對大眾化妝品衛教推廣一直不遺餘力。

 

晚近十年,媒體生態轉變,電視與廣播等談話性節目,走向綜藝化、廣告化與置入行銷化。不願意專業性被稀釋、不能忍受說假話的張老師,在2007年起成立了自己專屬的發言平台---【我是張麗卿老師部落格】。

 

同時選擇尊重文章自主性的康健雜誌及TVBS週刊執筆撰寫美容專欄、持續地出版著作、成立【張老師美妝踢館】FB粉絲團等方式來維持觀點的獨立性。

 

在商業訊息充斥的環境氛圍下,推廣正確美妝衛教的漫長路,一路走來像個苦行僧,但卻是張老師甘之如飴的志業。對關心化妝品知識的民眾來說,張老師是台灣化妝品的先師、化妝品道德的明燈;對化妝品業者來說,張老師是化妝品專業的至寶、企業的智庫。

 

而張老師的職涯觀則是:「作為教育者的目標是提升人性的品質,我在乎自己扮演的教育角色為這個社會做了多少貢獻!在化妝品領域裡,我不是出名的研究型學者,但絕對是數一數二高影響力的人物。我將終其一生思考如何運用專業工作能量與世界發生關係,如何讓自己的專業,貢獻在對的人、事與物上。」

 

 

Madam Chang Li-Ching, who is famous in Taiwanese Academic file about cosmetics and has a reputation at the government institution , has worked hard on cosmetics education over 25 years and published over 20 cosmetics professional books.

 

Chang has been very popular in print media since 1996. She writes cosmetics professional articles for newspapers and magazines, and she’s often invited to lecture on Beauty Care. She makes every endeavor to educate the people about the correct cosmetic knowledge.

 

Media environment has been changed in last decade. Television and radio talk shows are becoming commercial, entertaining even placement marketing. Chang didn’t want her specialty to be diluted and she couldn’t tolerate telling lies, so Chang set up the blog” I am Teacher Chang” to be her own speak platform. to fight against the un-professional concepts and lies about cosmetics.

 

At the meanwhile, she chose Common Health Magazine and TVBS Weekly, which respect writing autonomy, to write beauty columns, published works continuously, and set up Teacher Chang’s Fans Club on Facebook for maintaining the independence of opinions.

 

Even this environment full of commercial messages, Chang has been as an ascetic monk on the path of popularizing correct knowledge of beauty care, gladly accepting hardship.

 

To people who concern about the cosmetics knowledge, Chang is not only a master of Taiwanese cosmetics but also a role model in cosmetics industry ethics. To the cosmetics industry, Chang is a treasure of cosmetics profession and even an encyclopedia.

 

Chang says:” As an educator, the purpose is to enhance the quality of humanity. I do care about how much contribution I make to the society. In the cosmetics field, I am not a famous research scholar, but I am absolutely one of the most powerful people. I'll keep thinking about this in my whole life: how to bring the power of profession to the world and how to devote myself to the right people and right things with my own profession.”