Madam Chang Li-Ching, who is famous in Taiwanese Academic file about cosmetics and has a reputation at the government institution , has worked hard on cosmetics education over 25 years and published over 20 cosmetics professional books.
Chang has been very popular in print media since 1996. She writes cosmetics professional articles for newspapers and magazines, and she’s often invited to lecture on Beauty Care. She makes every endeavor to educate the people about the correct cosmetic knowledge.
Media environment has been changed in last decade. Television and radio talk shows are becoming commercial, entertaining even placement marketing. Chang didn’t want her specialty to be diluted and she couldn’t tolerate telling lies, so Chang set up the blog” I am Teacher Chang” to be her own speak platform. to fight against the un-professional concepts and lies about cosmetics.
At the meanwhile, she chose Common Health Magazine and TVBS Weekly, which respect writing autonomy, to write beauty columns, published works continuously, and set up Teacher Chang’s Fans Club on Facebook for maintaining the independence of opinions.
Even this environment full of commercial messages, Chang has been as an ascetic monk on the path of popularizing correct knowledge of beauty care, gladly accepting hardship.
To people who concern about the cosmetics knowledge, Chang is not only a master of Taiwanese cosmetics but also a role model in cosmetics industry ethics. To the cosmetics industry, Chang is a treasure of cosmetics profession and even an encyclopedia.
Chang says:” As an educator, the purpose is to enhance the quality of humanity. I do care about how much contribution I make to the society. In the cosmetics field, I am not a famous research scholar, but I am absolutely one of the most powerful people. I'll keep thinking about this in my whole life: how to bring the power of profession to the world and how to devote myself to the right people and right things with my own profession.”